They’re just people.

I see some crazy, unreal expectations related to some of my friends. The customers think they are gods and immune from the troubles that everybody is facing right now.

That simply isn’t the case.

I have one friend that faces some very major and intense health issues. He is uncomfortable sharing them and doesn’t want sympathy (which I respect), but most see him as a young and very successful marketer and have no idea about the frustrations he faces.

I know of three extremely successful marketers that suffer from insomnia. You wouldn’t know it if you didn’t know them personally, but it causes them a lot of frustration. They make plenty of money, yet they have trouble getting a few hours of sleep.

They aren’t comfortable revealing these things to everyone, so I won’t be the one to do it for them.

That wouldn’t be right.

However, I do have some things to share about myself.

I have made some business decisions over the past year that have cost me roughly $100,000.

I have lost double the average annual income due to bad decisions. And I’ve learned more than $100,000 worth of experience from those horrible decisions.

When my first business imploded it cost us over $25,000 in personal debt. A vendor stole about $5k from us and it spiraled into 5 times that amount due to my decisions. I personally spent weeks on the phone with customers to ensure they got their money returned to them and the debt landed solely on my shoulders. That time was due to my bad decisions and I was happy to part with it to ensure those poor people didn’t lose their money.

My first year online was full of amazing occurrences, I learned so much.

After that business blew up, my wife made me realize that I was capable of doing SEO service for other companies.

That sucked, too.

People are unreasonable and want results in seconds when it should take minutes, minutes when it takes hours, and days when it should take weeks.

I lasted 90 days before I closed that business.

Then, my wife suggested I write a book teaching others how to do what I did.

I had my first book done in less than a week.

In the next 2 years I built my current business to a level anyone would be proud of.

Yet, I still lost 6 figures.

Here are my pieces of advice to ensure you don’t make the mistakes I’ve made.

• Follow your gut.  If something feels wrong, it is.
• Listen to those you love and trust.  They only have your best interest at heart.
• If you make mistakes, face them head on.  Don’t let fear stop you.
• Always apologize if you mess up.  You’d be amazed what a heartfelt “I’m Sorry” will do.
• Transparency is key.  Being an open book makes life very easy.
• Do the right thing and if you mess up, fix it.

The point of this is not to embarrass myself.  I want you to understand that everyone is the same.  We are all just people.

Most have not made the mistakes I’ve made, but at the same time, most have not seen the successes I have.  It’s been a double edged sword with me.

I have always done my best to do the right thing.

If you can say that, you’ll always be OK.

I’m proud of what I’ve accomplished, especially with all of the hurdles I’ve faced, both professionally and personally.  Always keep in mind that anyone you deal with, anywhere, for any reason, is one thing.

A Person.

I always appreciate your thoughts.

Knowledge Can Never Die!

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