Immortal Internet Marketing Podcast

Stompernet Launch Crisis – 5 Things We Can Learn

4 Sep, 2008 3 Comments

If you spent today awake, you got at least one email about Stompernet’s Stomping The Search Engines 2.0 launch. This is normal for a launch from the largest internet marketing training company, but something crazy happened.

The launch hasn’t come to pass.

Now, don’t get me wrong here, I’ve got nothing negative to say about Andy, Brad, Stompernet or any of their employees or staff. In fact, I want to praise them for effort worthy of applause. They did the best they could and took it on the chin when it didn’t go as planned.

That isn’t easy. They could have waited it out and just said, “Here it’s ready now”. Instead, Andy recorded an apology and put it on the main page.

Instead of giving more of my thoughts, I did a Twitter search for “Stompernet” and found some interesting comments. I’m going to approach those directly.

“Stompernet is delayed a day, I’m sure Joel Comm’s book is the reason”.

Seriously, there is no internet marketing conspiracy. Nobody sat in a room and planned out a delay to get people talking. Gurus don’t sit and plan on how to artificially create scarcity or get more of you to buy their products. Most already want their products.

I mean REALLY… You would think that the stompernet guys would KNOW that a million people would slam their site… Maybe 5million came!!!

You’d think after a half dozen successful launches, the guys at Stompernet would be ready for everything, right? Well, to a certain point, you are right.

However, let’s take a different look. Normally, when the big guys launch something it’s at least a few hundred dollars. What happens with a launch like that is some people come to simply see what’s going on without any interest in buying the product. It’s like a car crash that everybody slows down to watch. Then, of course, there are those that are interested in the product who go to the page and find the buy button as quickly as possible.

Never before has there been such a buzz and mass promotion of a free product. I don’t think anyone could have been reasonably prepared for something like this. I know for a fact that the Stomper boys have been working on this launch for weeks and testing the systems like crazy.

They did their best and it simply wasn’t enough.

Ah those crafty Stompernet Guys again – they have a sudden server issue and needed to collect my email addy – hmmm- anyone else on the list?

This one really pisses me off. It is directly stated on the page that this is not a list that is being built for marketing, but as a courtesy. Those that sign up for that list will simply be alerted when it goes live. Take some time to actually look at what is on the page before assuming someone is looking to spam you.

Honestly, their list is going to be filled with buyers as of tomorrow when this launch happens.

Here is what we should learn from this fiasco.

#1 You can never be too prepared.
#2 Even the best intentions can lead to a negative situation.
#3 Transparency can only lead to good things.
#4 Standing up and saying “I’m sorry” is very powerful after messing up.
#5 Always providing value makes all naysayers look dumb.

If anything like this ever happens to you, follow the 5 steps above to deflate the negativity.

The launch has been pushed back to 2 pm Thursday, Eastern time.

You can see Andy’s apology and the exact layout for the product Stomping The Search Engines 2.0 here.

There is something amazing that happened as a result of this. I saw some amazing people come out of the darkness to support Stompernet with comments like these:

I certainly dont envy the StomperNet team today. Maybe next week, but not today.

Waiting for Andy. Can you imagine how he feels, 2, 4, 6 now 7pm Stompernet 2 taking more time than they thought. Cant wait.

Waiting for Stompernet 2.0 to go live. It’s late! Who cares I get it free for subscribing to a $39 per month course. A no brainer!

That is exactly what I like to see. People like that are the ones I want to be my customers and Stompernet has earned their attention.

Knowledge Can Never Die!

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Stomping The Search Engines 2.0 and The Net Effect Review

2 Sep, 2008 1 Comment

The reason I’m reviewing these both at once is that they are a package.

That’s right, they come together.

I’m not allowed to reveal the exact reasons why that is, so if you’d like to be one of the first to know why, sign up for my newsletter by filling out the form to the right.

I am, however, allowed to give you my full opinion of both Stomping The Search Engines 2.0 and The Net Effect Journal.

Stomping The Search Engines 2.0 is the most comprehensive SEO course I’ve ever seen.

It is given by Andy Jenkins, Brad Fallon, Dan Thies, Jerry West, and Leslie Rohde.

I checked 3 of the 7 modules.

The first was Module 1 by Andy Jenkins. The other 2 Modules were done by Dan Thies and Jerry West.

I also checked out one of the Modules Brad Fallon did.

Now, I may be a touch biased as I spent time with all four of these guys a few weeks ago at Stompernet Live 6, but the content here was clearer than nearly any SEO product I’ve ever seen.

My favorite was the link building section, but I’m sure you’ll pick your own favorites when you grab it.

I say “when you grab it” because I know that this offer is going to be so alluring that nearly everyone is going to sign up for it. Stomping The Search Engines 2.0 has a value of $497, but won’t cost near that much.

The Net Effect is Stompernet’s new journal. It has articles from David Bullock, Jerry West, Dan Thies, Andy Jenkins, Andy Edmonds, Sherman Hu, Brad Fallon, Dave Taylor, Dan Thies and even more of the faculty.

I am so impressed with this. The content is stellar, but what floored me was the last page.

The last page is designed to give you an action plan to actually apply what is inside The Net Effect.

I’ve been taking strides to ensure that people that buy from me are able to use my products, but this is the first time I’ve seen others use tactics similar to my own. Bravo to Stompernet for taking the steps necessary to see that their customers actually get results from their products.

WPvideo 1.10

Click here to check out how to get Stomping The Search Engines 2.0 for free!

Knowledge Can Never Die!

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What Is Immortal Internet Marketing?

31 Aug, 2008 6 Comments

What is Immortal Internet Marketing?

Most importantly to me, it’s the name of my business.

The reason I chose that name is that I’ve faced death more than twice and I’m still here.

That’s not what I want to talk about here today (You can read about that here).

I believe that most of the concepts you need to know to effectively market a business online are the same ones that Dan Kennedy teaches. Marketing is exactly the same now as it was 150 years ago.

You must market yourself and your company at all times. No marketing = No sales. Even if your customers refer their friends to you, that is done by treating them right and creating an amazing experience for them. It’s still marketing.

Direct marketing and online marketing are different in the methods used to reach the customer and that is the only difference. A great sales letter can be effective in the form of an actual letter that goes out to your customer’s mailbox as it is on a website. Sales copy is always written with one thing in mind: Closing the sale.

Building a customer list is as effective for a store that sells knitting supplies as it is to the average information marketer online. It will always mean that you have the power to generate sales easily by letting your “list” know that you have something for them.

Unused space on a website is no different from empty shelves at your local Walgreens. If there is no product there for sale, you won’t be selling any of that product that belongs in that space. If there isn’t a product that belongs there, you should probably find one.

Advertising your business offline through Yellow Pages is really no different than making sure that Google finds and ranks your site well. Ranking well in the Search Engines takes more time, but it doesn’t have to take more money. The Yellow Pages are $5,000 per year for most companies. You make the choice of whether you want to spend time or money.

Marketing is based around the idea of finding your customers and making sure they know you exist. Offline, that could be your local grocery store, your Chamber of Commerce, or your kid’s school. Online, it could be MySpace, Twitter, or a forum. The choice is yours, how are you going to reach them?

This is the main premise of this blog. Marketing is simply marketing. We’ll be talking about all different types of online marketing here and I look forward to sharing with you. For more on Hybrid Marketing, visit Lee and Robin Collins Blog.

This blog is built to give “link love” to those that post comments, questions, and thoughts here. I want to hear what you have to say and you deserve to be rewarded for your ideas.

Thank you for visiting and I look forward to having some fun with you.

Knowledge Can Never Die!