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Wag The Dog with Ben Mack and Ross Goldberg

Ben Mack and I had the best call either of us have ever had.

It was filled with killer content and really cool people.

We announced a melding of our expertise and have put together a rocking package at Wag The Dog.

EDIT – Wag The Dog is no longer available…

It combines my traffic generation abilities with his knack to show exactly what message your audience needs to hear.

Check out the call below!

 
icon for podpress  Wag The Dog - Profitable Media Saturation: Play Now | Play in Popup | Download

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Things that didn’t work and how to fix them in your business.

A few days ago, I did a teleseminar where we talked about things that “didn’t work”.

We talked about some ridiculous “make money online” opportunities including surveys, typing, and writing.

We discussed SEO myths and busted them out. We talked about traffic tactics that normally don’t attract many viable visitors and how to make them work, too.

At the end of the call, I announced my new program SEO and Traffic. Check it out and download the call!

And, yes, the podcast is finally returning.

Knowledge Can Never Die!

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icon for podpress  The "It Didn't Work" Marketing Falsehoods: Play Now | Play in Popup | Download

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2 New Podcasts – Seminars, Personas, and a 30 min. Presentation Oh My!

My goodness, I’m late!

The video podcast below was supposed to be up last Saturday.  The audio should have been up this previous Saturday.

You’ll notice the video is a split second different from the audio, they just don’t line up right.  I tried 7 times to get it perfect for you, but it just wasn’t happening.  The content rocks, so take a listen to it anyways.

As far as Persona based marketing (the audio podcast) here is the example I referred to in the MP3. “Anonymous Adams” is one of my closest friends.  He interviews Mega Millionaires and the content is insane.  Check it out and pay close attention to the sales letter.  It’s one of the best I’ve ever seen.

Today, my friend Andrew Bourland passed on.  Please keep him and his family in your prayers.

Please enjoy the 30 minutes of a presentation I did for a recent seminar below:

Knowledge Can Never Die!

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icon for podpress  Seminars and goofy video + 30 minutes from my seminar presentation: Play Now | Play in Popup | Download

 
icon for podpress  Effective use of personas in marketing: Play Now | Play in Popup | Download

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I Got Hacked and Don’t Add Value?

In this week’s podcast I discuss my recent hacking and some comments made by Jason Moffatt in a recent email he sent to his list.

We’ll also go over the only thing you need to understand to succeed with your internet based business.

Knowledge Can Never Die!

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icon for podpress  I got hacked, plus forget adding value?: Play Now | Play in Popup | Download

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Immortal Internet Marketing Podcast #1

Here we are, back again…

I have been fighting with myself over what I wanted this blog to be.  I haven’t posted here in over 4 months.

I’ve finally made a decision today that this blog will be for podcasts only.  Now, my promise to you is that there will be at least one video or audio every week from this point on.

The main topic is marketing and we’ll be exploring as many subtopics as I feel like discussing.  If you have things you want to talk about, feel free to place them in the comments below.

Knowledge Can Never Die!

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icon for podpress  Immortal Internet Marketing Podcast 1: Play Now | Play in Popup | Download

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Joe Marketer Presents Internet Marketing News 9/13

Stompernet added 16 bonuses to their Stomping The Search Engines 2.0 promotion. There are bonuses from Eben Pagan, Jeff Walker, Howie Schwartz, Ed Dale, Jason Potash, Jeff Mulligan, and numerous others. There is tons of info, so don’t miss it.

Rich Schefren did a teleseminar with many of the names from the paragraph above talking about the struggles they’ve faced and how they’ve beaten them. For the first time ever, he is allowing you to check out the recording online!

Mike Filsaime has a teleseminar with Tellman Knudson to talk about how integration marketing has made them both millions of dollars. Another one you don’t want to miss.

Mark Widawer has released his free report and video, The Triumph of The Stupid. He reveals why Frank Kern, Mike Filsaime, Ross Goldberg and a dozen others are successful via their stupidity.

Michael Penland has given Ross 10 tickets to his seminar next weekend (9/19 – 9/21) in Orlando. Ross will be there and wants to meet and hang out with as many of you as possible.

Last, but not least, Ross would like to give you this video below that shows you how to get unlimited leads. It’s a lead-in to his new product, Web 2.0 Cash Flow.

Thanks!

Joe Marketer

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Yes, A launch is coming. Web 2.0 Cashflow is…

Everything that has made me successful.

As hokey as that sounds, it’s totally true. If it weren’t for the “social” things I’ve done, I would not be doing this.

My success boils down to attending events and meeting people, being a fighter, and sharing my knowledge.

Social media allows me to do this. In fact, contacting Ken McArthur on MySpace is what got me to my first event.

I’m not going to turn this post into a sales page, but I would like to give you some of my launch content. Enjoy it!

There will be at least 2 more videos, if you’d like to get immediate notice when they’re done you can head over to Web 2.0 Cashflow and sign up there (Plus get my best report ever for free).

I’d love to hear your thoughts on the videos below.

Knowledge Can Never Die!

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The Thing You Don’t Realize About Internet Marketers

They’re just people.

I see some crazy, unreal expectations related to some of my friends. The customers think they are gods and immune from the troubles that everybody is facing right now.

That simply isn’t the case.

I have one friend that faces some very major and intense health issues. He is uncomfortable sharing them and doesn’t want sympathy (which I respect), but most see him as a young and very successful marketer and have no idea about the frustrations he faces.

I know of three extremely successful marketers that suffer from insomnia. You wouldn’t know it if you didn’t know them personally, but it causes them a lot of frustration. They make plenty of money, yet they have trouble getting a few hours of sleep.

They aren’t comfortable revealing these things to everyone, so I won’t be the one to do it for them.

That wouldn’t be right.

However, I do have some things to share about myself.

I have made some business decisions over the past year that have cost me roughly $100,000.

I have lost double the average annual income due to bad decisions. And I’ve learned more than $100,000 worth of experience from those horrible decisions.

When my first business imploded it cost us over $25,000 in personal debt. A vendor stole about $5k from us and it spiraled into 5 times that amount due to my decisions. I personally spent weeks on the phone with customers to ensure they got their money returned to them and the debt landed solely on my shoulders. That time was due to my bad decisions and I was happy to part with it to ensure those poor people didn’t lose their money.

My first year online was full of amazing occurrences, I learned so much.

After that business blew up, my wife made me realize that I was capable of doing SEO service for other companies.

That sucked, too.

People are unreasonable and want results in seconds when it should take minutes, minutes when it takes hours, and days when it should take weeks.

I lasted 90 days before I closed that business.

Then, my wife suggested I write a book teaching others how to do what I did.

I had my first book done in less than a week.

In the next 2 years I built my current business to a level anyone would be proud of.

Yet, I still lost 6 figures.

Here are my pieces of advice to ensure you don’t make the mistakes I’ve made.

  • Follow your gut.  If something feels wrong, it is.
  • Listen to those you love and trust.  They only have your best interest at heart.
  • If you make mistakes, face them head on.  Don’t let fear stop you.
  • Always apologize if you mess up.  You’d be amazed what a heartfelt “I’m Sorry” will do.
  • Transparency is key.  Being an open book makes life very easy.
  • Do the right thing and if you mess up, fix it.

The point of this is not to embarrass myself.  I want you to understand that everyone is the same.  We are all just people.

Most have not made the mistakes I’ve made, but at the same time, most have not seen the successes I have.  It’s been a double edged sword with me.

I have always done my best to do the right thing.

If you can say that, you’ll always be OK.

I’m proud of what I’ve accomplished, especially with all of the hurdles I’ve faced, both professionally and personally.  Always keep in mind that anyone you deal with, anywhere, for any reason, is one thing.

A Person.

I always appreciate your thoughts.

Knowledge Can Never Die!

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Joe Marketer Presents Internet Marketing News 9/6

Joe Marketer will be bringing you weekly internet marketing news every Saturday here at Immortal Internet Marketing.

Stompernet has sold over 8,000 units of their Stomping The Search Engines 2.0 course in only 24 hours. This sets a new record for distribution of any product. Congratulations Stompernet!

Mike Filsaime is about to kick off his Traffic Fusion launch. This is an integration marketing tool made for those that have products for sale. Ross has been beta testing this software for quite some time and it has made him over $5,000 in extra income that otherwise would not have been made.

Rich Schefren is about to do a teleseminar on 9/8 and 9/9 which you don’t want to miss. He’s going to have many of his coaching clients (Mike Filsaime, Tellman Knudson, and many others) on the call. Rich is the “Guru’s Guru” and is one you should definitely be paying attention to.

I look forward to filling you in on internet marketing news next week!

Thanks,
Joe Marketer

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The Only Thing That Matters With Social Media Marketing

Social Media Marketing

Social.

That’s the key right there.

One word.

One thing.

A single action.

Social.

The key to marketing anything via social media is to actually be social.

Interact with others.

Build relationships.

Relationships with customers. Relationships with others in your field. Relationships with competitors.

Relationships with people.

By building relationships with your customers, you build trust. You gain insight into your own faults and the holes in your business. You get to see exactly what they need more of from you to feel more comfortable buying from you.

Relationships with others in your field opens up all kinds of doors. It’s much easier to request a joint venture from somebody you know. They might even read your email or return your phone call.

Here is a concept that is usable in industries outside of information based marketing:

There is an idea called “trading traffic” used in adult (porn) marketing. This is based upon the fact that you may not have what a potential customer is looking for and it would be better to hand them off to one of your friends than to lose them to Google or some other website. It’s done by recommending someone that offers something comparable to what you offer, but their products are different. Either a different brand or a different variation on the products you currently sell.

If you don’t have an affiliate program, would it kill you to recommend someone else after someone buys from you? How about a “recommended ______ (insert base keyword here)” that would compliment what you sell.

If you sell Ipods, it would only make sense to recommend that your visitor go to a site that sells Ipod accessories that you don’t carry.

See how this works?

One good relationship could bring you in double your current amount of sales. Based upon a recommendation like this, your conversion should be extremely high.

Relationships with competitors is a slightly more challenging concept.

If someone directly competes with you, it is natural to see them as the enemy. The truth is that you should see yourself as so good that there is no such thing as competition.

I welcome competitors and am happy to work with them. Especially when it comes to information based marketing, it only makes sense to work with your competitors. It leads to new opportunities and products. Combining your expertise can only make you both more money.

So, how do you develop relationships with all of these people?

Here are steps to take to ensure this works as well as possible.

  • Make yourself as visible as possible by using your company name in your social presence.
  • Interact with those that attempt to interact with you. Reply to comments on your blogs, your social media profiles, and tweets on twitter.
  • Be you. If your persona isn’t you, always be that persona. Consistency is key here.
  • Be attractive. Nobody wants to be with an idiot. If you’re an idiot, hide that from others.
  • Help people. Provide information nobody else provides.
  • Treat others as you want to be treated. It’s called “The Golden Rule” for a reason.
  • As always, I welcome your thoughts.

    Knowledge Can Never Die!

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